You’re Never Too Big To Be The Face of Your Brand

Some time ago I received a LinkedIn connection request from someone whom I had looked to as being a sort of mentor. I replied to the connection request with a message asking if the account was managed by the person themself or a member of their PR team to which I received a response saying … Continue reading You’re Never Too Big To Be The Face of Your Brand

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Why It’s Important to ‘Humanise’ Your Brand

If there is anything I believe most about business, marketing and branding in 2019 and beyond and how it affects the success or failure of your business - it is this... People are buying into the person behind the brand just as much as they are buying the brand itself and the product it represents. … Continue reading Why It’s Important to ‘Humanise’ Your Brand