If I’m to be honest, I’ve struggled with designing a logo for my brand for some years now. I guess I never wanted to lock one down and commit to it because for so long I just kind of floated through the blogging scene. However, in the last year or so I’ve really began to feel like I’m starting to dig my feet in the sand and establish what I want the blog to be. Rather, I’m daring to allow the blog to be what I want it to be. And take note, I’ve been blogging for five years.
Today I invite you to celebrate with me as I take yet another new step forward in building the brand and giving it real meaning. I’d like to introduce you to my new logo. I think it speaks to both my personality as well as what I want this blog to be about. In fact, it’s also going to be representative of the brand across all my social platforms.
Without further ado let me introduce you to the logo and then we’ll through what it means and why I chose to design it a such.
The final design consists of two main parts; the first layer, an almost black thick painted circle. On top, a second layer, a daring scribble out of the lines in that familiar deep teal colour you may have seen around here before.
The circle represents the all too often perfect circle we try to either put ourselves in or let others do it for us. It symbolises the norm, confinement and settling for just one thing when we’d rather explore more.
The scribble, purposefully crossing the outter diameter represents beneficial nonconformance, colouring out of the lines if you will, daring to be ourselves and not choosing just one path, one interest and one creative pursuit. It’s being bold in the midst of vulnerability. It’s choosing to create what we want to make and letting the chips fall where they do.
I chose this design for two reasons. Firstly, it represents me, the author of the pieces you read here, and any creativity I am to put into the world. A secondly, it’s a symbol for how I want this blog to grow. Organically, naturally and freely, without limitation or restriction to one niche. I know all that sounds awfully philosophical and that’s ok. But the element of reality in it is just as important; that message that playing in the lines, by the rules and within one niche doesn’t have to be the norm. Here’s to the new.
I’d love to know your first impressions, what you thought when you first saw it? I’d be humbled if you leave me a short comment sharing that impression if you have a second or two.
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