*Herein refers to bloggers (usually smaller ones, just starting out, or been at it for a few years. Also includes aspiring writers, of any sort).
I see you on Instagram and twitter, like used car salesmen, pushing to get those last 7 followers to get you to 700. Then it’s back to the grind, to get to 800. I’m humbled (cough) when I see people offer to read all the blogs and watch all of the video links when “shared in the comments below” in return for a follow. But what comes of it?
For the record, yes, a few of you are genuine. I can see that. But there are more ways of adding value than that. It’s of absolutely no use to anyone to have the follows, with zero engagement. For the life of me I can’t wait until twitter gets their game right and deletes the ghosts so my own numbers are correct. But don’t inflate your numbers for the sake of vanity, or thinking those 7 people will actually give a fuck.
My message is this, follow someone you care about. Someone you want to read about. For real. If you have no interest in dog walking and you follow a poodle parlour hoping they will follow your tech review site back, I ask you why? For the numbers? So it looks good? What about the depth? The conversations you could have, or lack thereof.
In my opinion (take it for what it’s worth), the number of people in your tribe you actually need is equivalent to the number of real humans you can sustainably engagement with, provide value to, at scale, without sacrificing your self or them by the date at which you will die, minus 1 day.
You have to understand, blogging for four years, sometimes with no traffic takes resilience. You ought to find some of that. Platforms for creating content are not going away, they are however becoming more integrated in everything we do. Join me on being focused on building brand, regardless of how small our numbers are today. Let’s take this for the long haul. We are writing for real people, who are giving us real time. Their valuable, real time. Let’s give them our true attention today so they will be back tomorrow. They deserve that. And so do you.