I first started blogging here in 2014, it was March. I had this vision of writing about my journey (whatever that was) at the time.
Things, however, have kind of changed as far as what my niche is. I didn’t delete all my old posts even though they now offer very little traffic. I figure they are part of the story to what got me here today and even though I’m now embarking on a rebrand of sorts, that part of my writing career, if you can call it that, well, it has memories.
Today I begin, still as a student, WordPress.com Blogging University. I picked the Branding & Growth course because that’s the part I struggle with the most… Growth. The technical side of it all I’m ok with for the most part.
So, for context, I’m sitting here on a Sunday evening, not long finished a cup of plunger coffee, medium-dark roast with one sugar and milk, nearing midnight, and I’m having hopes over the next two weeks of connecting with like-minded people in the same boat as me. I would also be humbled to have a few new people following my journey as a writer here should my goals and interests resonate with you.
So, without further ado, here we go.
The course began with the following questions, to which I answered as best as I could;
Q. Why do I blog?
A. I enjoy writing. I like creating emotion, atmosphere and telling a story through my written word. I like sharing my views through my own unique voice and writing style. I like creating a community and interacting with that community. I’d be lying if I said I didn’t want to be famous one day, so there’s that too :)
Q. If my blog exceeded my wildest dreams, what would that look like?
A. I’d love a significant and loyal readership that visits daily. If I had a thousand readers a day, if I had to pick a number, even though a number at that size seems irrelavant, it would be profound. The thought of having a thousand readers each day is mind blowing. I foresee realistically posting twice a week but if I was free to write each day, if supported by it financially and I had that level of sustainable creativity, that would be exciting (although challenging, which I’m ok with). I envision my blog would provide a piece of my brand to those in my community that appreciate the written word while others whom prefer video and/or audio could explore my other platforms too.
Now, I was asked to translate that vision into three specific goals, with dates and numbers-
- Attract a readership of a thousand visitors a day by the end of the year, i.e., by December 2018.
- Publish one post a day with two featured posts a week based on a regular theme (that regular bi-weekly featured theme is to be announced).
- Dedicate an hour each week as part of my engagement stratergy to visit my followers’ blogs and socials and engage with them too.
And there you have it. Day 1 down. We are told to tag it with #bloggingbranding too so I’ll make sure I do that :)
Best of luck to anyone joining this course. I would love to connect. Leave me a comment below so I can check your first day out too and also if you like you can follow me on twitter, I spend a tonne of time there. I also have a YouTube channel if you’re into that. See you tomorrow :)
Ivan, pronounced eee-varn :)