Just the other day I was working through a marketing blitz for a business that involves ultra-high ticket sales, commissions within the tens of thousands per transaction. Marketing methods for the business varies from conversions on organic leads such as walk-ins, phone enquiries and previous clientele providing repeat business or cross selling. Other strategies include online marketing such as website lead generation and social but a huge and often overlooked strategy, especially for local and community based business is print media and it’s certainly not dead. But there is one thing that defines whether or not it is successful and it’s not what you may think. [Read more here].