ON MEDIUM: If you are going to be online then you may as well be everywhere

UntitledWhen it comes to building a personal brand online I have to firstly state my claim… I don’t think “building” a personal brand is the way to look at it. I think it’s about “earning” your personal brand as much as anything. So in short,  you can’t build a personal brand, you earn it.

So if you agree with that so far, then how do you go about doing it? Firstly you have to be in it to help people while chasing your own personal cause. Being selfish in your personal pursuit is going to quickly get you no where. []

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